my styling for cox & cox : part 1

September 19, 2012  in interior styling

Styling by Sania Pell for Cox and Cox

Interior Styling by Sania Pell for Cox & Cox

One of the jobs I worked on in the run up to summer was styling for the new catalogue and re-designed website for Cox & Cox, the home interiors mail order company. Some of you may have seen their stylish new catalogue which dropped through letterboxes recently (if not you can request a catalogue here). I styled for three of the four weeks’ intensive shoot with a lot of prep work done in advance. Each shot was planned before hand, making sure that each item was given a little story or twist to help to make it different. I introduced creative aspects like chalk drawings, painted leaves and props, stitched cards and hand-stamped tags to give each shot its own personality. Part of the brief was to bring a new look to the collection, which includes new products for autumn and winter, and working with Cox & Cox and photographer Emma Lee I hope we have.

I thought I would share some of my favourite images and products that I styled and to begin here are some of my personal favourites from the Domestic Diva section.

Interior Stylist Sania Pell for Cox & Cox

Sania Pell food styling for Cox & Cox

Sania Pell stylist for Cox & Cox

Interiors Stylist Sania Pell

My foodie assistant Chrissie baked biscuits with the C&C Cookie Cutters (from £4.50) while I made chocolates in these fab Leaf Chocolate Moulds (£10.50).

Interiors Stylist Sania Pell

Kitchen styling by Sania Pell for Cox & Cox

Fun Cutlery Wall Art (£50.00) for your kitchen (also useful if a giant pops round for tea).

Cox & Cox Glassware styling

styling by Sania Pell Cox & Cox

There are lots of great products for kids too.

Food and children styling by Sania Pell

I will post some more of my favourite images later today, and some of the Christmas images in a couple of months’ time as it’s far too early for the C word!

If you don’t already have one then you can order a catalogue here and there are dozens more images on the new-look Cox & Cox website. They are also running a competition for a chance to win £500 to spend on their products!

Did you receive a copy of the catalogue already? I would love to hear what you thought.


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  1. Igor says:

    This is amazing Sania – love, love, love and more love!!!!

  2. manon says:

    Bravo c’est très réussi.



  3. Oh my goodness. These images are utterly stunning. So so beautiful. What an amazing job!

  4. Rebecca Portsmouth says:

    Really gorgeous colour combinations and balance!

  5. Jo Copestick says:

    Sania, this looks totally fab.

  6. Kat says:

    I have been receiving the Cox & Cox catalogue for a long time and when this one came along I was SO taken by the styling. Now hearing it was your work, I am not surprised by how impressed I was!
    It was fresh, unique and made me want to try out many of the items that I’d seen before but not thought of using in the way you showed.
    Amazing job Sania, love kat x

  7. Julie says:

    You did an amazing styling job! ABSOLUTELY STUNNING! Well done!

  8. hannah says:

    San, you are fabulous!

  9. Anna says:

    Absolutely beautiful images, you are SO talented Sania. I love Cox & Cox and always keep their catalogues for the pictures.

  10. Alison says:

    Gorgeous. And I love the cat – it looks just like mine!

  11. Suzie Johanson says:

    Hello Sania,

    I have just received the Cox and Cox catalogue through the post. Your styling and the quality of the photography is beautiful. Lovely job and very inspiring.


  12. Ian says:

    Hi there,

    My other half just got the latest coc & cox catalogue and I was so impressed with the styling and pictures I thought I’d find out who did them! Lovely work. From a professional point of view how much of look is down to the photographer vs the styling? Was this mostly studio shot?

    Might have to buy the racing car as a prop for the studio!

  13. […] is so inspiring. I am really in awe of her talent. Sania recently shared some images from a new catalogue that she styled for Cox & Cox (the MOST beautiful online store – and they ship […]

  14. I love the pictures! There is nothing more that I can say. Colors are looking amazing!

  15. Jenifer says:

    Really gorgeous colour combinations .These images are utterly stunning. I see that you care about every detail 🙂

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Sania Pell freelance interior stylist London.

Sania Pell is a freelance interior stylist, art/creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 20 years, and is well known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for architects and property developers. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.

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