Archive for the ‘news’ Category

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October 5, 2017  in news

This blog is currently paused due to commercial and editorial work commitments, but my blog posts remains accessible as a reference archive.

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my latest Elle Decoration style story

May 21, 2014  in interior styling, news

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

I had the pleasure of being asked to style this month’s Style Steal for Elle Decoration magazine as part of their 25 year anniversary celebration. My brief was to scour the major brands from the British high street for the best 100 finds under £100 and to celebrate accessible, affordable and stylish products for our homes in a unified photo story. We all need a fix of newness in our home every now and again and most of the time practicality calls, but sometimes a new piece of beautiful crockery, some storage, a cushion or new light can give our home a lift especially when they don’t break the bank.

I shot with the talented Danish interiors photographer Heidi Lerkenfeldt who flew over to shoot the story especially for Elle Deco.

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

I divided the story into, shelving, kitchen/dining, living/study, bedroom and bathroom over 9 pages and found lots of great products that belie their super value.

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

The products featured are high street brands including AnthropologieBHSThe Conran ShopDebenhamsFrench ConnectionHabitatH&MHeal’sHouse of FraserIkeaJohn LewisMarks & SpencerMujiNextToastThe White Company and Zara Home.

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

The June issue of Elle Decoration magazine is out now.

What would you choose?


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my christmas bauble designs – available now

December 11, 2013  in news

Neon pop baubles available at, design by Sania Pell

I am excited to tell you that the baubles I designed last Christmas are available to buy exclusively at Not On The High Made by The Letteroom, they are available in neon pink and neon yellow/green with sequins or snowflakes inside and you can have the message customised to something personal to you, or give them as a gift to a friend or loved ones with their name added. It’s up to you. And if you choose the right message I think these would look perfect hanging up all year round!

Sania Pell's neon pop baubles available at, made by The Letteroom

As seen on TV! The baubles also appear in the fab NOTHS Christmas TV advertising campaigns too, which was a lovely surprise, as well as on the cover of their Christmas catalogue. There’s a twinkle in the air and everything’s more interesting…

If you would like to give your tree a neon pop sparkle this Christmas you can order them now at

As seen on TV - Sania Pell's neon pop baubles at

If you prefer a more traditional Christmas colour scheme I also designed the red and white version below. These are also available at Not On The High Street as well as directly from The Letteroom (whose Christmas catalogue I styled). This one is filled with paper snowflakes and you can choose personalised tape or a written tag with your very own unique message.

Personalised Christmas bauble design by Sania Pell available from The Letteroom

Personalised Christmas bauble design by Sania Pell available from The Letteroom

We will be putting up our Christmas decorations this weekend, something the whole family gets involved with. My children love pulling the baubles and lights out of the storage box and hanging them on the tree and we all smile as the lights get switched on for the first time.

Christmas is coming and I hope you have a wonderful time. x

Order neon baubles >

Order traditional baubles here or here >

Top photos courtesy and The Letteroom, other photos by Sania Pell.

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fluoro & flora in elle decoration

May 28, 2013  in interior styling, news

Elle Decoration magazine shoot by interior stylist Sania Pell

After Chelsea flower show last week and all the floral fringe events that have been happening in London, I wanted to show you the six page story I shot with photographer Uli Schade for the June issue Elle Decoration magazine which is out now. We shot my flower-themed interior story early this year at Julia Bostock‘s beautiful new skyrooms location in Sussex. The room sets were simple,  with what I call a Japanavian or Scandanese feel – I know, I made the words up! But I love how these two wonderful design aesthetics can be visually combined.

This issue preview video gives a peak into the magazine:

Japanese and Scandinavian are two of my favourite design styles. I think I am naturally drawn to this style of furniture, beautifully made in natural and tactile materials, light, classic and simple furniture accessorised with graphic, hand-crafted ceramics.

Fluoro & Flora interior styling feature by Sania Pell in Elle Decoration magazine

Fluoro & Flora in Elle Decoration magazine by London interior stylist Sania Pell

Elle Decoration magazine shoot by interior stylist Sania Pell

There are so many people involved in a shoot like this and to mention just a few; textile artist Debbie Smyth made a beautiful, threaded floral picture especially for the shoot, Libby from local Ipswich florist Myrtle & Mint came along and helped me with the flowers, Polly Ord who assisted me and of course all the shops and designers that lent me their products. They are all listed in the magazine but if you would like to know about any specific items do leave a comment on this post and I’ll add their details.

I wanted to add some unique and handmade touches that readers can make themselves at home. These included silk flowers dipped into plaster of Paris, Cole & Son wallpaper cut out and reconfigured on the walls, floral canvases and spraying hydrangeas with yellow fluorescent paint plus a favourite of mine: wrapping vases with fabric and leather.

I will be adding these photos to my folio gallery soon but you can pick up a copy in newsagents now before the July issue comes out.


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two years old

May 16, 2013  in news

Stencil number 2 by Sania Pell

I can’t quite believe my blog is two years old today. Like a child, its personality is developing and growing and I still feel like a toddler amongst the blogging community.

Thank you to all of you who stop by and read my posts and for the wonderful support I have been given. I have met some really lovely people through blogging in the last couple of years, online and then in person, and for that I am truly grateful.

Lots of love

Sania x

Vintage dice by Sania Pell

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adventure time

March 23, 2013  in news

Homemade aeroplane by Sania Pell

We have been planning and looking forward to this family adventure for well over a year. When good friends told us that they was moving to Sydney from London, rather than being sad that we were losing them to the other side of the world, we decided to embrace the fact and plan a visit to see them. The time is fast approaching and we will be there soon. I visited Sydney many years ago and love its cafe and beach lifestyle. I am excited by the art, craft and interiors scene in Australia and hope to be able to explore the city and  visit some of the places I have been viewing from afar. We will also be exploring up the eastern coast and stopping in Singapore on the way home for some more cultural inspiration. I am sure I will take lots of photos to share when I return.

If you have any recommendations of places to see and things to do please leave a comment!

Have a happy Easter and see you in a while.

Sania x


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Sania Pell freelance interior stylist London.

Sania Pell is a freelance interior stylist, art/creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 20 years, and is well known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for architects and property developers. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.

To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.

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