I had the pleasure of being asked to style this month’s Style Steal for Elle Decoration magazine as part of their 25 year anniversary celebration. My brief was to scour the major brands from the British high street for the best 100 finds under £100 and to celebrate accessible, affordable and stylish products for our homes in a unified photo story. We all need a fix of newness in our home every now and again and most of the time practicality calls, but sometimes a new piece of beautiful crockery, some storage, a cushion or new light can give our home a lift especially when they don’t break the bank.
I shot with the talented Danish interiors photographer Heidi Lerkenfeldt who flew over to shoot the story especially for Elle Deco.
I divided the story into, shelving, kitchen/dining, living/study, bedroom and bathroom over 9 pages and found lots of great products that belie their super value.
The products featured are high street brands including Anthropologie, BHS, The Conran Shop, Debenhams, French Connection, Habitat, H&M, Heal’s, House of Fraser, Ikea, John Lewis, Marks & Spencer, Muji, Next, Toast, The White Company and Zara Home.
The June issue of Elle Decoration magazine is out now.
What would you choose?
December 11, 2013 in news
I am excited to tell you that the baubles I designed last Christmas are available to buy exclusively at Not On The High Street.com. Made by The Letteroom, they are available in neon pink and neon yellow/green with sequins or snowflakes inside and you can have the message customised to something personal to you, or give them as a gift to a friend or loved ones with their name added. It’s up to you. And if you choose the right message I think these would look perfect hanging up all year round!
As seen on TV! The baubles also appear in the fab NOTHS Christmas TV advertising campaigns too, which was a lovely surprise, as well as on the cover of their Christmas catalogue. There’s a twinkle in the air and everything’s more interesting…
If you would like to give your tree a neon pop sparkle this Christmas you can order them now at notonthehighstreet.com.
If you prefer a more traditional Christmas colour scheme I also designed the red and white version below. These are also available at Not On The High Street as well as directly from The Letteroom (whose Christmas catalogue I styled). This one is filled with paper snowflakes and you can choose personalised tape or a written tag with your very own unique message.
We will be putting up our Christmas decorations this weekend, something the whole family gets involved with. My children love pulling the baubles and lights out of the storage box and hanging them on the tree and we all smile as the lights get switched on for the first time.
Christmas is coming and I hope you have a wonderful time. x
After Chelsea flower show last week and all the floral fringe events that have been happening in London, I wanted to show you the six page story I shot with photographer Uli Schade for the June issue Elle Decoration magazine which is out now. We shot my flower-themed interior story early this year at Julia Bostock‘s beautiful new skyrooms location in Sussex. The room sets were simple, with what I call a Japanavian or Scandanese feel – I know, I made the words up! But I love how these two wonderful design aesthetics can be visually combined.
This issue preview video gives a peak into the magazine:
Japanese and Scandinavian are two of my favourite design styles. I think I am naturally drawn to this style of furniture, beautifully made in natural and tactile materials, light, classic and simple furniture accessorised with graphic, hand-crafted ceramics.
There are so many people involved in a shoot like this and to mention just a few; textile artist Debbie Smyth made a beautiful, threaded floral picture especially for the shoot, Libby from local Ipswich florist Myrtle & Mint came along and helped me with the flowers, Polly Ord who assisted me and of course all the shops and designers that lent me their products. They are all listed in the magazine but if you would like to know about any specific items do leave a comment on this post and I’ll add their details.
I wanted to add some unique and handmade touches that readers can make themselves at home. These included silk flowers dipped into plaster of Paris, Cole & Son wallpaper cut out and reconfigured on the walls, floral canvases and spraying hydrangeas with yellow fluorescent paint plus a favourite of mine: wrapping vases with fabric and leather.
I will be adding these photos to my folio gallery soon but you can pick up a copy in newsagents now before the July issue comes out.
May 16, 2013 in news
I can’t quite believe my blog is two years old today. Like a child, its personality is developing and growing and I still feel like a toddler amongst the blogging community.
Thank you to all of you who stop by and read my posts and for the wonderful support I have been given. I have met some really lovely people through blogging in the last couple of years, online and then in person, and for that I am truly grateful.
Lots of love
March 23, 2013 in news
We have been planning and looking forward to this family adventure for well over a year. When good friends told us that they was moving to Sydney from London, rather than being sad that we were losing them to the other side of the world, we decided to embrace the fact and plan a visit to see them. The time is fast approaching and we will be there soon. I visited Sydney many years ago and love its cafe and beach lifestyle. I am excited by the art, craft and interiors scene in Australia and hope to be able to explore the city and visit some of the places I have been viewing from afar. We will also be exploring up the eastern coast and stopping in Singapore on the way home for some more cultural inspiration. I am sure I will take lots of photos to share when I return.
If you have any recommendations of places to see and things to do please leave a comment!
Have a happy Easter and see you in a while.
It has been a busy time here with work and family. Following a couple of shoots for Waitrose recently, I have been prepping for next week’s shoot for Karen Gilbert’s new perfume book with CICO Books (I styled Karen’s last book which you can see here) as well as planning other upcoming projects. I have also been working on updating my portfolio and this website and have started a photography evening course to improve my technical ability, which is really fun and the technical aspects are falling into place. We also have a big, exciting family holiday adventure coming up soon, so lots of organising involved with that too!
I thought I would share some pictures I took of my home for a post on Holly Becker’s Decor8 blog. Holly is interviewing some of the homeowners that feature in her new book Decorate Workshop in a series called ‘Snapshots of home’ and I was happy Holly asked me. If you’ve not seen it head over to read the full interview on Decor8 here. Holly’s new book is a great resource for tips and techniques to decorate you home. It is packed full of exciting visual reference to inspire anyone who needs a point in the right direction. It is also practical with guidance and advice to help the reader through every step of a decorating project. Holly explains all about her book here.
If you want to know more about these photos and where they are taken in my home, I talk about them in the Decor8 post.
We’ve started planning our own re-decorating project too. After seven years with small children our family home needs a refresh so I’ve been looking at paint colours, floor finishes, sofas, coffee tables, fabrics… the list goes on!
I hope Spring has sprung in your part of the world. We are still waiting for its arrival in a rather chilly, blustery England… though at least the sun has appeared after what seems like weeks of grey skies.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.