Sania Pell is a leading international freelance interior stylist, creative director and style consultant based in London and working throughout the UK and Europe. She is known for her creative and intuitive art direction and bringing a unique aspect to styling commercial, advertising and editorial photographic shoots. Her extensive experience has been gained over 20 years styling for publications such as Elle Decoration, The Observer, The Guardian and The Sunday Telegraph, as well as leading high street and online retailers and well-known, high-end international brands including interior, furnishing and lifestyle product manufacturers and fabric, paint and decoration material companies. She also provides interior style consultancy to architects, interior design studios, property developers and construction companies for luxury residential and commercial spaces.
Sania has a degree in textile design from Edinburgh College of Art. Following the New Designers graduate show she worked at one of London’s top textile design studios for seven years, producing designs using materials such as paint, ink, collage and embroidery for both fashion and furnishing fabrics.
She gained commercial experience designing for the European, US and Japanese markets and travelled to trade shows and on sales trips to Tokyo, Osaka, Paris, Como and Frankfurt. Her designs were sold worldwide and purchased by companies including Armani, Monsoon, Laura Ashley, Gap and M&S.
During this time Sania was invited to Edinburgh College of Art as a visiting lecturer, working on projects with the textile design students.
After a successful textile design career she wanted to change direction and moved into interior styling of photo shoots for commercial clients for catalogues, advertising and web, and editorial stories for magazines and newspapers.
Following several decorating project stories she had completed for Elle Decoration and Easy Living magazines, she made the step into writing, making and styling craft projects for two books that were published by Ryland Peters & Small in 2005 and 2006.
After her second child was born in early 2007, Sania took time out from styling to spend more time with her young family but started to work on ideas and projects for her own book – The Homemade Home. This book was commissioned by Cico Books in early 2009 and published in April 2010 worldwide, receiving extensive press coverage and featuring in numerous magazines, newspapers and on leading blogs. A German language version was published in 2011 and by 2012 The Homemade Home was classed a best-seller by the publishing company.
Inspired by her growing children, Sania wrote her second book and focussed on projects to make for and with children. The Homemade Home for Children was published in April 2012 with a successful book launch hosted at Liberty London, the historic store in London’s West End.
In May 2011 Sania started her blog – At Home – and has been featured on numerous leading interior design blogs, online magazines and websites since, including Decor8, Remodelista, Creature Comforts, Apartment Therapy, Huffington Post, Heart Home and many more. At Home was listed as one of the Top 50 interior design websites by The Independent and The Telegraph.
In 2013 Sania designed a range of Christmas decorations that were manufactured and sold by The Letteroom and Notonthehighstreet.com.
Sania continues to work as a creative art director, photographic stylist and interior style consultant for numerous premium brands in interiors, food and retail, leading architects and property developers, and for national editorial publications. She is a Contributing Stylist at the highly-regarded Elle Decoration UK magazine with whom she has worked for over 18 years, conceiving, producing and styling multi-page features and bespoke photographic stories as well as numerous front covers.
Through her love of ceramics and promoting new talent, Sania curated a contemporary craft exhibition which showed in Spring 2015 at the renowned Flow Gallery in Notting Hill followed by the Devon Guild of Craftsmen gallery in 2016.
Also in 2016, Sania was invited by Now Gallery at Greenwich Peninsula to co-host and style a dinner celebrating Women in Design, with numerous guests including the leading female designers and design industry professionals.
In 2017 she was invited by TexSelect, the globally-renowned charity promoting the best British textile design graduates, to curate a range of home furnishings using her selection of that year’s winning talent.
In 2018 Sania collaborated with international rug manufacturer Unlimited Style, designing a series of three luxury woven silk rugs that launched at the Domotex trade show in Hannover, Germany.
Outside of her commercial work, Sania is developing her personal artistic works with several series of paintings and drawings and experimental photography.
Sania lives in West London with her husband and two children.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.