After Chelsea flower show last week and all the floral fringe events that have been happening in London, I wanted to show you the six page story I shot with photographer Uli Schade for the June issue Elle Decoration magazine which is out now. We shot my flower-themed interior story early this year at Julia Bostock‘s beautiful new skyrooms location in Sussex. The room sets were simple, with what I call a Japanavian or Scandanese feel – I know, I made the words up! But I love how these two wonderful design aesthetics can be visually combined.
This issue preview video gives a peak into the magazine:
Japanese and Scandinavian are two of my favourite design styles. I think I am naturally drawn to this style of furniture, beautifully made in natural and tactile materials, light, classic and simple furniture accessorised with graphic, hand-crafted ceramics.
There are so many people involved in a shoot like this and to mention just a few; textile artist Debbie Smyth made a beautiful, threaded floral picture especially for the shoot, Libby from local Ipswich florist Myrtle & Mint came along and helped me with the flowers, Polly Ord who assisted me and of course all the shops and designers that lent me their products. They are all listed in the magazine but if you would like to know about any specific items do leave a comment on this post and I’ll add their details.
I wanted to add some unique and handmade touches that readers can make themselves at home. These included silk flowers dipped into plaster of Paris, Cole & Son wallpaper cut out and reconfigured on the walls, floral canvases and spraying hydrangeas with yellow fluorescent paint plus a favourite of mine: wrapping vases with fabric and leather.
I will be adding these photos to my folio gallery soon but you can pick up a copy in newsagents now before the July issue comes out.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
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