September 19, 2012 in interior styling
One of the jobs I worked on in the run up to summer was styling for the new catalogue and re-designed website for Cox & Cox, the home interiors mail order company. Some of you may have seen their stylish new catalogue which dropped through letterboxes recently (if not you can request a catalogue here). I styled for three of the four weeks’ intensive shoot with a lot of prep work done in advance. Each shot was planned before hand, making sure that each item was given a little story or twist to help to make it different. I introduced creative aspects like chalk drawings, painted leaves and props, stitched cards and hand-stamped tags to give each shot its own personality. Part of the brief was to bring a new look to the collection, which includes new products for autumn and winter, and working with Cox & Cox and photographer Emma Lee I hope we have.
I thought I would share some of my favourite images and products that I styled and to begin here are some of my personal favourites from the Domestic Diva section.
Fun Cutlery Wall Art (£50.00) for your kitchen (also useful if a giant pops round for tea).
There are lots of great products for kids too.
I will post some more of my favourite images later today, and some of the Christmas images in a couple of months’ time as it’s far too early for the C word!
If you don’t already have one then you can order a catalogue here and there are dozens more images on the new-look Cox & Cox website. They are also running a competition for a chance to win £500 to spend on their products!
Did you receive a copy of the catalogue already? I would love to hear what you thought.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for almost 20 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.