July 24, 2012 in news
Phew, it’s been busy! Work seems to have taken over my life over the past few months so I thought I would share a little update of what I have been up to. It has been a case of head down, work hard and any free time spent with my family. I feel my blog, emails, twitter and facebook have all had to take a back seat as there just aren’t enough hours in the day. My apologies to those of you I haven’t responded to, it has been on my conscience. The children are now on their school holidays though and so am I! I made a decision not to take on commercial shoots during school holidays while they are young so we can enjoy being a family.
So what has been keeping me busy? Prepping and styling for lots of projects and new clients. Being a stylist means preparation is key – sourcing, selecting, calling in, location finding, drafting image layouts and making bespoke elements which I like to do to add a personal touch, can take much more time than the shoot days themselves. It all began in February when I went in to see the Elle Decoration team to come up with a new six page story for the magazine. We shot it in March and last week I saw the draft page layouts which look wonderful. I’ll be able to share this with you in September when the October issue hits the stores.
At the same time I worked with an award-winning architectural practice as an interior styling and design consultant on a large member’s club and spa in a very smart part of London, sourcing and selecting furniture choices and putting together the overall colour schemes and fabric choices for this exciting project. It is due to open at the end of the Summer and I hope we will have some images to share.
I have also worked on several different shoots for the lovely team at not on the high street.com, including their father’s day catalogue, and also an eight day shoot for Waitrose, styling the images for their autumn/winter flower and plant range which was a joy to work on. I slipped in the little shoot at home with Remodelista and recently took Decor8‘s Blogging Your Way 2.0 online course which had great tutorials and advice, although with everything else going on I wasn’t able to participate like I would have liked (I will have to do the next one too!)
The biggest project has been working with interiors mail order company Cox & Cox, where between us we have come up with a new look for the imagery in the autumn/winter catalogue. This was three weeks of shooting spread out over three months including the last eight days away on location, and involved a large amount of preparation and making for the shoots and then styling with the photographer and art director to help give it its new look. We have lots of gorgeous images which I will share when they are released.
I almost forgot that amongst all of these projects my new book was released, I held the launch event at Liberty, which was such a special day, and made a video of how to make the floral headband with the Liberty team. Thank you to everyone who has bought a copy so far and those who have reviewed and blogged about it, it is really appreciated. A big thank you also goes to Mollie Makes magazine who featured the fish bowl mobile project from my new book in issue 15.
It has been so busy and I am always appreciative of the wonderful creative work that I am involved with, but for now I am loving seeing my children properly again, catching up online and am really looking forward to my annual summer trip to Croatia next month. I can’t wait.
I have a few blog posts planned before I go away which I am looking forward to sharing with you. Thank you for stopping by.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.