my book launch at Liberty

May 4, 2012  in books, news

sania pell book launch at Liberty London

What a fantastic day my book launch at Liberty was. In fact I would go so far as to say it was one of the highlights of my career so far! I had been preparing for the launch for the fortnight before, cutting fabric, getting materials together and planning it all in the evenings and weekends. It was an early start as everything had to be set up before Liberty opened its doors but thankfully I had the help of my lovely friend Caroline who was invaluable. And we also got to raid the Liberty prop cupboard to help style the table!

Sania Pell book launch at liberty

I wanted it to be informal so we had a big craft table that sat about a dozen people and it was filled all afternoon with people making, chatting and laughing and some children joined us after school, including my own, which was lovely, everyone making and drawing together. It was so much fun.

Everyone could have a go at making the flower hairband and hair clip project, and I also brought brooch pins so they could be worn on your clothing, showing how easily it could adapted for grown ups as well as children. Everybody seemed to love them and even guests who considered themselves non-sewers had a go and loved what they made. We also had the wish board project there, and guests could make a wish by drawing it on a tag and hanging it on the board with a Liberty fabric tie. There were lots of sweet and fun tags on the board by the end of the day.

On the Tuesday before the launch Liberty asked me along to be filmed making the flower hair band project for their blog too which was fun, though I am much happier behind the camera styling than in front of it, so if you couldn’t make it to the launch and want to have a go at making one it’s all in the video, I hope you like it. Liberty also interviewed me and you can read it on the Liberty blog here.

We have also uploaded all of the photos my husband took onto the Homemade Home Facebook page, so do have a look and please comment if you see yourself! Don’t forget to hit the ‘Like’ button too if you would like to get the updates there. Or if you came along and took pictures I would love to see them and feel free to post them on the page. I have been very busy since the launch but will be posting again with images of the displays and things we made.

facebook gallery

Go to The Homemade Home on Facebook

Some special thank yous go to all of the Liberty team who were fantastic and helped it go so smoothly. Sonia, Cindy and the CICO Books team for all their support. Caroline, Polly and my husband Mark for all their help and to my mum and dad who brought my children along after school. And a big thank you to all of you who couldn’t make it along or were far away and sent sweet messages.

The biggest thank you goes to everyone who came along on the day. I really, really appreciated it and without you it wouldn’t have been the success it was. I do hope you enjoyed it as much as I did!

Sania x


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  1. Rona says:

    Hi Sania

    What a lovely blog post about such a very special day for you…

    There was such a lovely atmosphere at the event and my brooch is sitting in pride of place :-).

    I’ve included some photos from the afternoon in this blog post:

    Very best wishes
    Rona x

  2. Caroline says:

    Sania-it was so lovely helping you and being part of your big day-huge congratulations on your new book lovely and thank you so much for mentioning me in your post!xx

  3. Ahh happy memories – it was a rather lovely afternoon I must say! My two boys enjoyed making a few for their classroom sweethearts 🙂

  4. sara says:

    Such wunderful work love it

  5. Joanna says:

    My friend came along and had a great afternoon. I love the book. You look very glamorous in the photos

  6. yemi says:

    It was an enjoyable day. I love the book it is packed with lots of creative ideas.

  7. tina says:

    It was a pleasure to come and celebrate your special day with you. The craft session was a lot of fun…sitting round a table, crafting and chatting to lovely women…the atmosphere was electric and you looked beautiful!

    Look at you, on video, demonstrating. Look forward to trying a project from your gorgeous book. x

  8. Lisa Toppin says:

    Hi Sania, I bought a copy of your lovely book `The Homemade Home For Children` today. I`d already cut out some ideas that were featured in Elle Decoration for my scrapbook, and when I saw the book today I had to have it! I love your ideas and styling, very inspiring. I wish I could have been at your Liberty day, lots of hand sewing, just my cup of tea (what I do for a living in fact!). Best wishes.

  9. Anne says:

    Attending your launch would have been a real thrill, but living on the other side of the world does make it a little tricky! However, your gorgeous book arrived on my doorstep yesterday, and I just had to say thank you so much! My son and I snuggled up together to look through it, and at nearly every page he was asking me to make something for him. I loved seeing the look in his eye as he imagined how he would play with everything once it was made, or where he would put it in his room, or who he would give it to as a present. I truely believe this book is even better than your first; Thank you for giving my son and I a real gift that we are sure to enjoy here in New Zealand for a long time to come!

  10. Polly says:


    I’ve just got the chance to look at this. It was such a lovely afternoon and I love my brooch!!

    thank you for letting us all be part of it, and yes, you looked very glamorous indeed!!


  11. Sania Pell says:

    Thank you so much everybody.

    @Anne – your comment made my day! That is what I hoped would happen when children and parents read the book, thank you so much for sharing. x

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Sania Pell freelance interior stylist London.

Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.

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