November 17, 2013 in interior styling
I was approached in early Summer by The Letteroom to put ideas together for a new look and photographic direction for their first ‘grown-up’ catalogue, a taster of their product range for this Christmas season. The Letteroom sells personalised gifts and products of a typographical nature – homewares, accessories, decorations, prints – all with letters on that you can choose and personalise with bespoke messages. As a fan of all things typographic, photographer Uli Schade and I went with a clean and graphic feel for the images in a monochromatic palette. Some of the images we shot are below.
Flick through below to see the images Uli and I created in a sample of The Letteroom’s new catalogue:
Head over to The Letteroom’s website to order the full catalogue and browse their product range which includes the products in the images shown. There are lots of ideas for great Christmas gifts!
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.