my styling for cox & cox: part 2

September 19, 2012  in interior styling

Interior stylist Sania Pell for Cox and Cox

Here are some more of my favourite images of my styling work for Cox & Cox, taken from a cross section of categories, including Decorative Home, Wrap & Stamp and Bed & Bath. There are so many more images to see, so if you like these do have a look at their website.

styling by Sania Pell for Cox and Cox

Cox & Cox was founded in 1999 and aimed to be different to the normal mail order companies by personally choosing interesting products for individually-minded customers who didn’t want the same old high street items. As an interior stylist and author of craft books, I have bought many of their products over the years, especially the craft items. As they say on their website, they embrace the heartfelt philosophy that it’s possible to create a home that is both beautiful and practical and I have to agree!

styling by Sania Pell for Cox & Cox

Cox & Cox interior styling by Sania Pell

Cox & Cox interior styling by Sania Pell

I am always using their rubber stamps, such as the vintage-style numbers set (£22.50) and alphabet (£18.50) and have featured them on my blog before. My husband has bought a box of gorgeous ribbons for me in the past too, so It was a joy to create shots using them all. My aim was to give customers ideas on how the products could be used, as well as showing the actual product itself, providing inspiration to get creative and try them for themselves. For instance the blank cards and envelopes (£12.50 for 50) I felt needed to be decorated and I tried to show how this could be done with their washi tapes, stamps and labels. It is the same idea with using their tapes and tags in the images with the wrapping and tissue papers, combining their products to greater effect.

handmade styling by Sania Pell for Cox & Cox

handmade styling by Sania Pell for Cox & Cox

creative styling by Sania Pell for Cox & Cox

Whilst I was making the props at home, my daughter was inspired by all the materials surrounding me and wanted to help me and make her own versions. We used some of her and her brother’s little creative additions in some of the images!

creative styling by Sania Pell for Cox & Cox

interior stylist Sania Pell for Cox & Cox

A good stock of blank cards, papers, tags and tapes, means you are never caught out when you remember a birthday, a celebration or just need to say thank you.

If you love to make, have a look at the Cox & Cox Wrap & Stamp section and hopefully the images will inspire your creativity.

Photographs by Emma Lee, courtesy of Cox & Cox.


Comment (RSS)  |  Trackback



  1. really really beautiful, i think you have done a superb job, you have reinvigorated their style, while keeping the essence and ethos of selling beautiful and more unique items, i love it. – hope you are very proud i shall look forward to receiving my catalogue in the post.

  2. Cathy Pyle says:

    Wow. I’ve been poring over this catalogue and its beautiful, creative images … very inspiring work!

  3. Caroline@trend-daily says:

    All so beautiful San! Xx

  4. Jo S says:

    Such gorgeous images! The cards and tags with the stamps on are really inspiring, and I love the presents with the washi tape at all different angles! I may well need to stock up on goodies now, I’m off to their website to have a look. Thank you so much for sharing.
    Jo S x

  5. elisa says:

    as if cox & cox were not needful enough without these exquisite images! i am lost! you and emma, wow. it was such a great pleasure to peek in and see you work. xx

  6. I’ve always had a weakness for stationary, ribbons and cards! I adore your displays and creativity! You rock Sania 🙂

  7. Hi Sania,

    I have always admired the styling in the Cox and Cox catalogues but thought the most recent one was a triumph so it was lovely to stumble across your blog and find who is responsible!

    Love the moody styling.


Leave a Reply



Sania Pell freelance interior stylist London.

Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.

To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.

Read biography



To enquire about commissioning Sania for commercial or editorial projects, please use the form below.

Please note we do not accept advertising, sponsored posts or guest writers on the blog.

Please click here to agree to be contacted by Sania Pell. Your data will not be shared with third parties. View the privacy policy via the link below.