February 9, 2014 in interior styling
Even now, after more than 12 years of working for Elle Decoration magazine, I am always excited to see a story I worked on in print and my latest story is in the new March issue which dropped through my letterbox this week. This story – entitled Modern Minimal – was inspired by a trip to Zagreb’s Museum of Contemporary Art which I visited just after it had opened. I loved the newly-opened gallery space, the art hung there and the way it was displayed. Having been inspired by a gallery I wanted the style of this story and arrangement of furniture to look like a design. The furniture is boxy, graphic and monochrome, with hits of bold colour in amongst this. I styled the shoot just before Christmas and it was shot by the talented Uli Schade.
“Modern Minimal – For strong Spring style contrast clean lined monochrome pieces with blocks of bright colour and bold geometrics…”
The location we used had a great balcony which meant we could look at shots from directly overhead, like the table shot above.
The Modern Minimal shoot is in the March 2014 issue of the UK’s Elle Decoration magazine which also features a catwalk to couch article and ideas to update your kitchens and bathrooms.
Have a peek inside the magazine in the video below:
For a full credit and contact list of the fab furniture, products, decorating materials and artworks I used in the shoot please look in the magazine.
The magazine is available at all good newsagents now.
A place to share my work and the things I love: interior styling and great design; fine art and contemporary craft; exciting new products and flea market finds; handmade and homemade; celebrating the old and embracing the new; creativity, family and fun. The things that I believe make your house a home.
Line Up contemporary craft exhibition, curated by Sania Pell, at Flow Gallery, 1-5 Needham Road
London, W11 2RP.
View Sania's interiors, food and table top and children's lifestyle photographic styling portfolio.
I think this is my favourite of your Elle Dec shoots Sania-really lovely! Catch up for a cuppa soon xx
How amazing is the styling in this Elle Deco shoot Sania! I definitely think the world is ready for “modern minimal”, and loving your take on it! Hope to catch up with you soon xx
i love this post =)
Greetings! I’ve been reading your weblog for a long time now and finally got the bravery too go ahead and give you a
shout out from Austin Texas! Just wanted tto say keep
up the good work!