September 30, 2012 in interior styling
A few people have asked me what it is like behind the scenes on a shoot, so I thought I would share a glimpse behind the camera on the Cox & Cox project I worked on. I remembered I had taken a few quick snaps while we were photographing the wrap and stamp section at my house, which was used as a location for one of the shoot days.
I always start by working out and drawing individual shot ideas in advance, so that I can make and source all the props needed for the different shots and to save time on the day of the shoot. Then whilst shooting, it becomes a collaboration between photographer, stylist and art director with help from the assistants, especially when there are a lot of products and shots to be completed. In front of the camera everything is set out for the shot with alternative options nearby for flexibility and to ensure the final shot works. On the periphery, out of shot it can look like a muddle with camera equipment, computer screen, laptops, props, reflectors, backgrounds, shot lists and sketches – plus all of the products! It can look a little chaotic but is all rather organised. You can see how the website version of the shot above turned out here.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
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