introducing rokje + yuko

January 30, 2012  in handmade goodness

Today I thought I would share some photos I took for recently for my friend Heleen Miller Aberson who started an online children’s clothing business a few months ago. Heleen and I first met and became friends when our boys were at nursery school together, I loved her Dutch sensibility and sense of fun and we soon became car boot buddies, sharing a love for all things vintage. We visit our local car boot sale together every month, meeting as the birds wake up, with coffees in hand and plenty of news to chat about as we rummage for treasure amongst the junk.

If you were wondering why little girl above looks familiar then that’s because she is my daughter (she turned five earlier this month) and the our other pretty little model is Heleen’s daughter. We’ve done a few mini shoots at my home after school or early on a Saturday morning, trying to keep it quick and fun before the girls get too fidgety – which is easier said than done! It’s not the first time my daughter has modelled… in fact the teddy bear in the photo below has also modelled before too! We are all on the front cover of Anita Kaushal‘s gorgeous book FamilyLifestyle Home, taken in my living room when she was a tiny three months old.

The clothes in the photos above and below are the latest Spring/Summer designs by Rokje London, a collaboration between Heleen and her Swedish friend Rebecka Bjurle. The clothes are inspired by retro prints and vintage cuts but brought up to date with soft colours. The tops are hand made from a beautiful 100% cotton fabric and they are all individually hand printed. All the tops are lined at the neck in the same colour as the print and they all have a fabric covered button at the back. These outfits are available now in their Etsy shop and there are more photos over there too. Have a look.

The photos above are from Rokje’s Winter collection and are available from the Shop Yuko website. They are all hand made and hand printed too.

A few months ago Heleen started Shop Yuko, an online children’s wear shop which has been getting lots of interest which is fantastic. Her shop offers Eastern-inspired clothing that looks a little different from the usual high street children’s clothing. She stocks clothing by Shampoodle, Redfish, Lucky Wang, Sckoon, Pom Pom and her own label Rokje.

You can see more on the Shop Yuko website and she also has a Shop Yuko Facebook page where there are more photos and news – plus my little boy makes an appearance too!

I certainly don’t consider myself a photographer but I do enjoy taking photographs and a couple of these photos have been published in The Saturday Telegraph and Angels & Urchins magazine which is pretty amazing.

And our little girls have had great fun getting dressed up and modelling too. I love my daughter’s little leg lift in the photos above which she did naturally! She also makes an appearance in some of the photos in my new book The Homemade Home for Children.

Big girls ands little girls having fun with fashion and being creative. Strike a pose!


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  1. tina says:

    It was really lovely to see you on Saturday.

    What can I say. Gorgeous clothes, gorgeous girls, gorgeous teddy, gorgeous photographs. What a fun time you must have had. Please wish Leila a belated Happy Birthday from me. Hope to see her real soon. What a joy to wake up on a January Monday morning:)

  2. elisa says:

    goodness, is she ever your child! the clothes are exquisite and those two are very sweet characters. such fun x

  3. Kate says:

    Adorable! Love the Rojke print – wish it was in big girls size 🙂 I’ll be sure to recommend to everyone I know with children xKx

  4. Lovely Sania, thank you so much for a great write up! You have done a great job with the styling and photography! The new Summer ’12 “Rokje London” collection will be on from 1st February! xoxo

  5. Inge says:

    How adorable are these girls with their skirts on? It’s so funny as well, where the picture says hand printed Rokje: in my language (in Dutch) rokje also means “skirt”. 🙂 Loving every picture! So sweet!
    Love, Inge x

  6. lovely pictures and amazing clothes! shame I have a little boy and no little girl, but will take a look at the shops anyway. Thanks

  7. I am in love with all those fab collection for girls. So want to have few for my girl…thanks for sharing Sania 🙂

  8. Casa e Cose says:

    What stunning compositions you do! Super nice! Would love to see that book also about the DIY kids interior…and this SUKI shop has the most amazing things…..

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Sania Pell freelance interior stylist London.

Sania Pell is a freelance interior stylist, art/creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 20 years, and is well known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for architects and property developers. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.

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