Sania Pell is an interiors stylist, art director and best-selling author from London. She is known for her creative art direction and bringing a unique aspect to styling photographic shoots for publications such as Elle Decoration, The Observer and The Sunday Telegraph, as well as commercial shoots for leading retailers and well-known brands.
Sania has a degree in textile design from Edinburgh College of Art. Following the New Designers graduate show she worked at one of London’s top textile design studios for seven years, producing designs using materials such as paint, ink, collage and embroidery for both fashion and furnishing fabrics.
She gained commercial experience designing for the European, US and Japanese markets and travelled to trade shows and on sales trips to Tokyo, Osaka, Paris, Como and Frankfurt. Her designs were sold worldwide and purchased by companies including Armani, Monsoon, Laura Ashley, Gap and M&S.
During this time Sania was invited to Edinburgh College of Art as a visiting lecturer, working on projects with the textile design students.
After a successful textile career she wanted to change direction and 13 years ago moved into interior styling. She now works on photo shoots for commercial clients for catologues, advertising and web, and editorial stories for magazines and newspapers.
Following several decorating project stories she had completed for Elle Decoration and Easy Living magazines, she made the step into writing, making and styling craft projects for two books that were published by Ryland Peters & Small in 2005 and 2006.
After her second child was born in early 2007, Sania took time out from styling to spend more time with her young family but started to work on ideas and projects for her own book – The Homemade Home. This book was commissioned by Cico Books in early 2009 and published in April 2010 worldwide, receiving extensive press coverage and featuring in numerous magazines, newspapers and on leading blogs. A German language version was published in 2011 and by 2012 The Homemade Home was classed a best-seller by Cico.
Inspired by her growing children, Sania wrote her second book and focussed on projects to make for and with children. The Homemade Home for Children was published in April 2012 with a successful book launch hosted at Liberty London, the historic store in London's West End.
In May 2011 Sania started her blog - At Home - and has been featured on numerous leading interior design blogs, online magazines and websites since, including Decor8, Remodelista, Creature Comforts, Apartment Therapy, Huffington Post, Heart Home and many more. At Home was recently listed as one of the Top 50 interior design websites by The Independent and The Telegraph.
Sania lives in West London with her husband and two children.
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There is nothing like the feeling you get when someone says how lovely something is that you are wearing, have in your home, or have given as a gift and you can reply, "I made it."
From the introduction to
The Homemade Home