As a flower and plant lover, it was a joy to be asked by Waitrose earlier this year to work with talented photographer Karen Thomas and style the photographs for their Autumn flowers and plants range . My brief was to create the environment for the flowers and plants to sit in with an autumnal feel, rich and moody and deep in colour. Other shots were for arrangements that are available all year round, so needed to look brighter and less seasonal.
The floral arrangements and plants are the products, designed by the Waitrose team and available to order for delivery online and by phone. All of the plants come in their own containers and many of the flower arrangements are sold in clear vases, boxes, bags or jugs. I sourced vessels and vases for the arrangements that don’t come in a container to display them in the shots.
I took the little images above on my phone whilst we were shooting. They show a few behind-the-scenes shots of table set ups ready to be photographed, props ready to be styled, large quantities of the flowers placed along a wall of the location house and my spotty shoes next to a huge bucket of roses.
You can see all of the images we shot with the Waitrose team for the Autumn floral range as well as the plants which are now available to order on the Waitrose Direct website. Amazingly Waitrose’s history goes right back to 1904 when a small grocery shop – Waite, Rose & Taylor – opened in west London, not too far from where I now live! It became part of the John Lewis Retail Group in 1937 and is now one of the UK’s leading retailers. More of Karen’s photographic work can be seen over on her portfolio website.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a contributing stylist at Elle Decoration magazine, with whom she has worked for 16 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.