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May 21, 2014  in interior styling, news

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

I had the pleasure of being asked to style this month’s Style Steal for Elle Decoration magazine as part of their 25 year anniversary celebration. My brief was to scour the major brands from the British high street for the best 100 finds under £100 and to celebrate accessible, affordable and stylish products for our homes in a unified photo story. We all need a fix of newness in our home every now and again and most of the time practicality calls, but sometimes a new piece of beautiful crockery, some storage, a cushion or new light can give our home a lift especially when they don’t break the bank.

I shot with the talented Danish interiors photographer Heidi Lerkenfeldt who flew over to shoot the story especially for Elle Deco.

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

I divided the story into, shelving, kitchen/dining, living/study, bedroom and bathroom over 9 pages and found lots of great products that belie their super value.

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

The products featured are high street brands including AnthropologieBHSThe Conran ShopDebenhamsFrench ConnectionHabitatH&MHeal’sHouse of FraserIkeaJohn LewisMarks & SpencerMujiNextToastThe White Company and Zara Home.

100 Hit High Street Hits for Under £100 by Sania Pell for Elle Decoration magazine

The June issue of Elle Decoration magazine is out now.

What would you choose?

 

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13 Comments

  1. Viv says:

    I really like Elle Deco these days. Flicked through the latest issue in the newsagents – might have to buy it now! Beautiful work, as always.

  2. Mike says:

    Great article, looking forward to seeing what you do for summer!

  3. Monnaie says:

    Beautiful interior decoration!

  4. Demir says:

    There are beautiful designs.

  5. Nicole says:

    Hi Sania I was just catching up on my Elle Deco reading and flicking through the June issue – it’s gorgeous as ever and your styling for the 25 year spread is lovely. It looks like a gorgeous space too!

  6. Monnaie says:

    Great interior designing and interior furnishing.

  7. elisa says:

    oh, sania, i don’t really need anyone else to style things but you.
    you’ve made me homesick for london. x

  8. Kat appatow says:

    I really like you blog an you post. I thought about sharing with you a vintage mid century lightning brand that is Delightfull. The objective is redesign and launching fresh classics. I love it. Hope you like it!

  9. Tokyo Lab says:

    Hi Sania! Great selection, it’s very stylish and simple, yet elegant. We particularly love the Japanese iron teapot!

  10. Steffi says:

    I really like you blog an you post. the design is so great, thanks….

  11. HotDogbush says:

    Your design is fantastic. Excellent job!

  12. Liam says:

    Great post and beautiful designs – I’d be interested to see more of your style ideas for bathrooms 🙂

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INTERIORS, FOOD & STILL LIFE STYLIST

ABOUT SANIA

Sania Pell freelance interior stylist London.

Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.

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