February 9, 2014 in interior styling
Even now, after more than 12 years of working for Elle Decoration magazine, I am always excited to see a story I worked on in print and my latest story is in the new March issue which dropped through my letterbox this week. This story – entitled Modern Minimal – was inspired by a trip to Zagreb’s Museum of Contemporary Art which I visited just after it had opened. I loved the newly-opened gallery space, the art hung there and the way it was displayed. Having been inspired by a gallery I wanted the style of this story and arrangement of furniture to look like a design. The furniture is boxy, graphic and monochrome, with hits of bold colour in amongst this. I styled the shoot just before Christmas and it was shot by the talented Uli Schade.
“Modern Minimal – For strong Spring style contrast clean lined monochrome pieces with blocks of bright colour and bold geometrics…”
The location we used had a great balcony which meant we could look at shots from directly overhead, like the table shot above.
The Modern Minimal shoot is in the March 2014 issue of the UK’s Elle Decoration magazine which also features a catwalk to couch article and ideas to update your kitchens and bathrooms.
Have a peek inside the magazine in the video below:
For a full credit and contact list of the fab furniture, products, decorating materials and artworks I used in the shoot please look in the magazine.
The magazine is available at all good newsagents now.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a Contributing Stylist at Elle Decoration magazine, with whom she has worked for over 18 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading international brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
To enquire about commissioning Sania for commercial or editorial projects, please use the contact form.