July 18, 2016 in interior styling
These images are from my styling story entitled ‘Scandenese’ that was published in the April issue of Elle Decoration UK and photographed by the talented Heidi Lerkenfeldt. The concept was based around my observation of the similarities between Scandinavian and Japanese design, two of my favourite styles.
It illustrates how both cultures celebrate purity and paired back living. The shoot is about clean lines, natural materials and elements of nature which the talented Simone Gooch from Fjura provided with the flowers.
Sania Pell is a freelance interior stylist, creative director and consultant based in London. She is a contributing stylist at Elle Decoration magazine, with whom she has worked for 17 years, and is known for bringing a unique aspect to photographic shoots for national publications, leading brands and retailers as well as style consultancy for top architecture practices and property development companies. She is the author of best-selling book The Homemade Home and The Homemade Home for Children. A trained, former textile designer, Sania is also involved in many multi-disciplinary creative projects.
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